Why EIC Matters for the Future of Design and Innovation

Rich Cultural Heritage:

Where the world looks for inspiration in design, art, and architectural heritage.

Regions Driving the Next Wave of Innovation:

The region is embracing human-centered design, digital innovation, and experience as a driver of change.

Driving Innovation Across the Region:

From national strategies like Saudi Vision 2030 and Morocco`s Smart Cities plan, to Egypt`s creative economy growth and Lebanon`s design education leadership — EMENA countries are collectively investing in a future shaped by innovation, sustainability, and human-centered design.

What is The Experience & Innovation Council (EIC)?

The EMENA Experience & Innovation Council (EMENA-EIC) is a bold initiative to unite the region’s leading designers, thinkers, and institutions under one powerful vision: to position EMENA as a global force in design, creativity, and innovation.

By building a collaborative platform that celebrates the region’s cultural depth and creative excellence, EMENA will amplify its voice on the world stage — not just as a participant, but as a leader shaping the future of experience and innovation.

Countries in EMENA region:
EMENA includes countries from North Africa, the Middle East & East Europe:
North Africa:
  • Algeria
  • Egypt
  • Libya
  • Morocco
  • Sudan
  • Tunisia
Arabian Peninsula:
  • Bahrain
  • Kuwait
  • Oman
  • Qatar
  • Saudi Arabia
  • UAE
  • Yemen
Levant:
  • Jordan
  • Lebanon
  • Palestine
  • Syria
Eastern Europe:
  • Poland
  • Romania
  • Bulgaria
  • Czech Republic
  • Hungary
  • Serbia
  • Bosnia and Herzegovina
  • Slovakia
  • Slovenia
Others:
  • Iran
  • Iraq
  • Turkey
  • Mauritania
  • Djibouti
  • Somalia
Strategic Partners
  • Germany (UX policy & innovation leadership)
  • France (Design heritage & experience research)
About the EMENA Experience Innovation Council (EIC)?

The EMENA Experience Innovation Council (EMENA-EIC) aims to unite the region`s designers, innovators, and organizations to elevate EMENA on the global stage. By creating a central hub for creativity, EMENA will showcase EMENA`s unique contributions to the global design and innovation landscape.

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FAQ's
What is EMENA-EIC?
The MENA Experience Innovation Council (MEIC) is a regional initiative dedicated to advancing design, innovation, and collaboration across the Middle East and North Africa.
Why are we voting?
We believe in inclusivity and transparency. Your vote will help our board make an informed decision on the best location for MEIC's headquarters.
How will the results be used?
The results will guide our board in selecting the most strategic and impactful location to establish the MEIC headquarters.
Still have Questions?
Send your query to
general@emenaeic.org
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